The company takes "establishing a century old brand and building a century old enterprise" as its mission, vigorously implements brand strategy, strives for survival through quality, creates famous brands for development, and continuously pursues high-quality, high-level, and tasteful products. With its outstanding product and service advantages, Crown has successively undertaken key engineering kitchen projects such as the 2008 Beijing Olympics (Qingdao Division), the 2009 National Day Parade Village, the 11th National Games of 2010, the General Logistics Department of the People's Liberation Army of China, the Shandong Provincial Department of Education, the Nanjiao Hotel, Sany Heavy Industry, and China Southern Locomotive&Rolling Stock Corporation